
Vancouver Canucks
Lunar New Year Logo 2025
In celebration of the lunar new year, this design aims to carry the values that will guide us forward in unity, and honour the snake’s key characteristics of intelligence, intuitiveness, and resourcefulness.
It’s all about the details.
Behind the Logo - Canucks Lunar New Year 2025

Research boards on every surface

1/6 pages of skate logo sketches

Researching Chinese rebuses and symbolism

A space for pause and reflection

The leak windows at the Dr. Sun-Yat Sen Classic Chinese Gardens

Gathering the textures, lines, and forms that resonated with me